A global engineering company with a fleet of more over 1,100 vehicles and more than 20,000 employees in the UK became our largest customer taking Ignition (our Salary Exchange product).
This product gives the company’s UK workforce the opportunity to drive a new car, fully insured and maintained, at an attractive rate. At the same time they can enjoy tax and National Insurance savings against their gross salary.
Since 2013, our customer has operated a salary exchange initiative “ with another supplier but, once we launched Arval Ignition in late 2017, we took part in the tender process and won the contract. We’ve successfully operated their company car scheme since 2012, and our two companies have a strong relationship.
At the start of 2018, around 900 employees drove a salary exchange car provided by the previous supplier and after just 10 weeks of operating Ignition for the customer, we had received 175 new orders for a wide range of cars from manufacturers including Audi, BMW, Ford, Kia, Mercedes-Benz, Nissan, Range Rover, Toyota and Volkswagen.